Showing posts with label job. Show all posts
Showing posts with label job. Show all posts

Tuesday, November 24, 2009

Crossroads

So, I've come to crossroads with my business. Actually, it's more of a self-imposed fork... or even a branch.
It could be because I don't have time to list items and promote as much as I should, but I'm not seeing as much attention/sales in my Etsy shop as I would like to. So I've been trying to think of ways to bring more customers in.

Alright, I should explain the REAL reason. Got time?

I am at a point in my "real" job/career where I think I'm burnt out. I need a change. Long story short, I thought about buying a bakery franchise and having fun with that. And I think I would. But my boyfriend pointed out that I would have to be there EVERY DAY, even on weekends, and would I enjoy it enough to do that? So, without intending to, he basically talked me out of it.
Instead, I would like to go back to my original dream of quitting my job and just focusing on my own business. The problem is, selling jewelry doesn't get you many return customers. Don't get me wrong, I DO have repeat customers and I love them dearly and appreciate their business. But I just don't get as many as, say, a candle shop, or a seller of baked goods. My product is not "consumable". People don't buy come back for more because the first one is used up.
So I've been thinking of things that I am good at (or would be good at) making. Things I enjoy myself. Consumable things.
I am still trying to think of something jewelry related, but until I am hit with that stroke of genius, I'm considering some non-jewelry related items.
Of course, then the question becomes: Do I create a new Etsy shop for the new items or just try to sell them along with my jewelry? Because I am not looking to replace my jewelry (though, if the new stuff sells well enough, maybe I will!) and the point of it is to get customers in the shop more frequently, so perhaps I will just add the new stuff to the jewelry and if it really takes off, I can set up another store.

I'm probably going to keep the details and specifics to myself for the time being. I don't want to make it public and then end up not doing it. I'd feel like a royal ass. I guess I'm just thinking out loud here, and wondering if anyone has come across a similar situation. I'm sure there has.

Then there's another part of me that thinks I just need to list more jewelry. Add more things that I've got waiting in the wings. I just wish I had the time for that.
Of course, you could say, "Well, if you don't have time for that, then how on earth are you going to have time for this new, special, secret stuff?"
Well, so far, this new, special, secret stuff is something that can be made easily. Photographs are not key, so I don't have to wait for a day off with good lighting. So that's another positive of the new, special, secret stuff: it doesn't require as much time as my jewelry does.

Anyway, I do have plans to purchase a small quantity of supplies and materials for the creation of the new, special, secret stuff, to give it a try. So eventually there will/might/should be a blog post about the experimentation. Stay tuned!

Saturday, June 7, 2008

Money saved.

So, considering I'm planning to cut way back on hours at my "real" job, I've been trying to find ways to save money. Mostly around the house... using coupons, turning off the shower water while I lather up or shave, not buying non-necessities like this Honest Tea Pomegranate White Tea that I simply love. Have you tried it?! Oh my god, it's so refreshing and clean tasting! I don't know if that's a factor of it being white tea or if it's something else they do in the brewing proces---

Heh. I digress.
Anyway. I've always wondered if I could make my own silver headpins. I like the ones with the balls on the end. Which is perfect, because you'd think those would be the easiest to make on my own, right?
Wrong. Erm... I mean, right! They really are easy. I just sat down with my little torch and a few 1.5" segments of fine silver wire (24g) and made four balled headpins in 30 seconds. Sweet! I think I'd rather use sterling though... so I did a little comparison.
My supplier sells a 1 oz. roll of 24g half-hard sterling wire for $24.50. Another supplier I use sells 24g half-hard 1.25" head pins at $10.32 per pack of 50. According to my math (and math never has been my strong point), I can make the same kind of head pins for ~$4 per 50. That's huge savings! Even if I bought 7 packs of head pins from that place (which is about how many I could get from that roll of wire), they'd still cost me $8-something. So, at the very least, I'm saving $4 per 50 head pins I make.
What's $4, you say. Well... a gallon of gas. I dunno! Shut up! It's money saved, alright? It adds up! Besides, the feeling of accomplishment I get from knowing I made them myself is priceless.

The other decision I'd need to make is would I try to manufacture these headpins to sell? But that decision requires more research than I've done at this point, so, that's all you get for this post.