Showing posts with label sales. Show all posts
Showing posts with label sales. Show all posts

Tuesday, December 8, 2009

Craft show success!

Well, the largest craft show I participate in was this past weekend. Despite unexpected snow, there was a great turnout and I did fantastic! This has been my best show ever. Ever! I've done this specific show for 4 years now and this one was by far the best.

First, I want to thank Rob. He was a saint. He helped tremendously. Even when I didn't expect him to help. If I was busy with a customer and another customer wanted to make a purchase, he stepped up and helped them. He even made a few pieces right there in the booth during slower moments.

I had several return customers, which is always wonderful. I usually don't get to see my pieces again once I sell them. So when a return customer appears and they're wearing what they had previously bought, it makes it that much more special.

I even got another visit from "The Harmonica Guy". He had visited my booth last year. He's an eccentric guy who plays the harmonica. He told me he takes great joy in going to these craft shows and speaking with artisans and commissioning them to make him a harmonica holder using their specific craft. He's always wearing several of them on his person when I see him.
Last year he didn't commission one from me because he had just recently purchased one in chainmail.
But this year, we struck a deal! We discussed design details and color and size and all the good stuff and decided upon a price. He even gave me a harmonica to use while I'm making it, so I know if it is the correct size or not. I didn't get a deposit from him up front, and I know I should have. If he backs out of this, it's not like I can easily sell a personalized harmonica holder to someone else. But, I figure I have his harmonica! So, unless it's one that he doesn't care about, I'm pretty sure he'll keep up his end of the deal.
Right now, I'm waiting for my supplier to begin production on the rings I want to use for it. We had agreed upon aluminum rings and black anodized aluminum rings. But when I got home from the show that day, I noticed that my supplier had started making black anodized niobium rings. I would much rather use those than the anodized aluminum because in my experience the color layer flakes off very easily with the aluminum. The niobium will be much more durable.
Once my supplier starts making it in the ring size I need, I will contact the Harmonica Guy and suggest the new material.

I was also ambushed into joining a local guild. The Northern Virginia Handcrafters Guild is something I had thought of joining years ago. But I didn't because, at the time, they seemed to have requirements (as far as booth set up) that I couldn't afford to comply with. My mother is a member of this guild (and also the vendor in the booth next to me at this show). She's been trying to get me to join forever.
I would love to join because this guild runs several shows a year, all of which are very successful. It is very very difficult to get into one of those shows without being a member.
The vendor in the booth across from me at this show is the current president of the guild. My mother recruited her to come over to my booth and coerce me into joining the guild. They say that even though most shows are saturated with jewelry vendors, my stuff is very very unique. They said I would be a shoe-in to be juried into the guild as well as getting into most of the shows.
So I caved and agreed to join. I just need to find time to sit down and look through the website to see what I need to do.
It also means I'll probably be buying a booth display... i.e. pipe and drape walls. They assured me that I didn't need to do that right away, but I probably will anyway, especially since I did so well at this show.

So, there it is. My last show of the year and it was a huge success, complete with a commission as well as recruitment. A good time was had by all.

Saturday, October 17, 2009

Hearts Do Not Equal Sales

I just hit the 100 hearts mark for My Etsy Shop!

I know, I know, a heart isn't a sale. You don't even need hearts to get a sale. But whatever. I've been on Etsy for nigh on two years now. I've been pretty passive about promoting myself, so I'm certainly not complaining.

And, following up from my last blog post, I have Twitter to thank for it. The last three hearts came today after I was more active on my Twitter page.

We shall see if these hearts amount to anything.

Tuesday, October 13, 2009

Bestseller

So, I think I have a new bestseller.
My current bestseller is a sterling silver byzantine necklace done in 20g 1/8" rings. Gotta say I like it too.
But, move over sterling, 'cause there's a new fave in town.
My small byzantine bracelet done in all titanium. I'd show you a picture of an example, but I'm not at the computer with the pictures so I can't upload one at the moment. And I can't link you to a listing of one on Etsy because I can't keep them in stock long enough.
Last year I had listed one with nice deep blue connector rings. Gorgeous. Someone bought it for her boyfriend. Then I listed one with pink connector rings. That sold as well. Then the lady who bought the first one came back and wanted another for her father. That was awesome, I love doing custom stuff! Then I decided that I should remake some of the items that have previously sold on Etsy and relist them. So I started with the pink titanium bracelet. I had intended on doing the blue one next when the pink one sold. Not three days later.
So, here I am on my lunch break, trying to crank out another pink bracelet to list and I have every intention on making a blue one when I get home. Assuming those stay for a little bit, I'll take a chance and try green. Then maybe brown or purple. Perhaps I should just stick with a few colors? I know pink and blue do well, but I'd hate to limit myself to just those.

Anyway, it's nice when you have something that you like and really enjoy making and everyone else seems to like it, too!

Friday, August 8, 2008

Busy, busy, busy!

Yes. Been a while. I know.

I'm now up to three sales from my Etsy store, and I'm even working on a possible 4th sale that will be a custom order. So far, my experience on Etsy has been great. Most of my customers have been so nice. I say most because one sale, I've yet to hear anything from. She paid quickly and so I sent her the item. It has been delivered, but I have yet to receive any word from her or even feedback. That's okay, though, perhaps she is out enjoying her new jewelry!

Speaking of feedback, in a previous post, I was lamenting how I wasn't sure if I should leave feedback as soon as the buyer pays or if I should wait to hear from them if they like it or not. Well, originally I had decided to wait to hear from them first, just in case they weren't quite satisfied with it or something. I wanted my feedback to include that sort of communication since I DO believe that paying for something is NOT the only responsibility of the buyer. They are also responsible for communicating their satisfaction (or dissatisfaction) with their purchase. How can I make things right if they don't tell me?
But, after that first sale, I just decided to go ahead and leave feedback for the buyer when they paid. Or actually... when I shipped. That way, I can send them a message telling them I've shipped their order, and leave the feedback at the same time. I've done it that way since and so far, I'm fine with it. It was just another thing to try to remember if I left feedback for later. *shrugs* We'll see if it continues to work.

I'm still trying to keep up with the Gallery... as well as trying to make more things to list on Etsy. I got a message the other night from the Financial Secretary of the guild. She's the one that makes sure the artists get paid for what they've sold at the end of the show. She's very nice. She just wanted to tell me that so far I've sold twenty things. She said she didn't know how much I initially brought or if I've been restocking often, but she just wanted to let me know so I could restock if needed. Heh, I guess it's not a common thing for an artist to sell that much in such a short time.

My success in the Gallery has made me think I should raise my prices a little. And everyone I talk to about it agrees. I see their point, but I'm also of the "If it ain't broke, don't fix it" mindset. My brother says that if I raise my prices, yes sales might drop a little, but that would mean I wouldn't have to restock so often, and then when I DID make a sale, I'd get more money to make up for the decrease in sales. Sounds like sage advice... I think?

I wouldn't be so worried about keeping up if I didn't have that craft show looming over me in December. I'm still not sure how I'm going to keep up making things for the Gallery as well as listing new things on Etsy as well as have a decent inventory for the show.
I am getting a new order in soon, with lots more supplies. So, perhaps once that is in, I'll be able to just make tons of stuff and then sort it out later.

As I've said before... it's a good problem to have! I'm not complaining!

Wednesday, July 23, 2008

Hooray Me!

Lots of good news!
First, my dear mother informed me that while she was working the gallery yesterday, she sold one woman six of my items! SIX! AND, she should be inquiring soon about having a necklace made to match one of the bracelets. What's better, is the necklace is already made. It's listed on Etsy so, I can take it down from Etsy until I can make another one to replace the one I sell her. She hasn't called yet. She left her phone number with my mom who passed it on to me, but I don't plan on calling her. I would feel like I was pressuring her to buy the necklace. If she really wants it, she'll contact me.

And second... I made my first sale on Etsy today! YAY! The buyer paid immediately, so all I need to do is get her item to the post office tomorrow morning. The question is now... when to leave feedback?
There's been a few threads in the Etsy forums about this. One there right now, actually. But they never seem to help me decide.
Part of me thinks that once the customer has paid, they've fulfilled their end of the transaction. Another part thinks that the transaction isn't complete until I know the customer received their item and is happy with it.
And then I was thinking just a moment ago how a lot of people think that all a customer has to do is pay and they're done and should get feedback. Well, I disagree with that now. Being a good customer involves communication. I don't expect a customer to respond to every message I send them. But, I DO want them to respond if I ask them a question (about their shipping address, their payment, etc.). And I do expect them to be polite in their response. And, it would also be nice to hear from them when they receive it if they are happy with it or not.

So, I think my decision is to always use delivery confirmation so that I know the customer has received the item. But, do I give them a day or two to communicate with me if there are problems? Do I assume that no communication is good news and they are satisfied with their item?
Some customers are just not talkative. And that's cool. And I guess I wouldn't expect those sorts of people to write me and gush over their purchase.

I just wish there was a non-tacky way to let buyers know that I am not withholding my feedback until they leave feedback. If a buyer tells me they received it and they are happy with it, I would instantly leave feedback. If they are not happy with it, I would work with them to make it right and THEN leave feedback based on how that went.
It has nothing to do with when or how they leave me feedback. It has everything to do with me wanting to be sure they're happy. If I know they are, I will leave feedback regardless of whether they've left it for me or not.

Hmph, I feel like I'm just starting to repeat myself.
I think each customer is different. If they're talkative and I'm getting the feeling they're going to be happy with their purchase, then I'll leave feedback when I ship. But if they're not saying anything, and I can't get a feeling for their level of satisfaction so far, then I will wait until I at least know they've received the item.

Friday, July 18, 2008

Gallery Work

Yesterday was my first shift as a Gallery Sitter. Liz was there to walk me through everything I needed to do. Though, I think she assumed that my mom had already told me everything since she seemed to kind skip some stuff. But, then again, I guess I wouldn't know that she skipped some stuff without my mom having told me, so there you have it.

I thought she'd be there for the whole shift. But, after she told me the basics, she jetted. That's fine. We didn't finish "training" until 3:15 or so, and my shift was from 1 to 5.

It was rather quiet. The most people I saw were people that came in for a meeting with one of the organizations that is also located in this building. I guess they thought I was some sort of receptionist which kinda irked the shite out of me. One girl I even looked her straight in the eye and said, "I'm not a receptionist." Heh. Nice.
I was getting really pissed off with every person that came through the door and said, "I'm here for the meeting." Okay, well, if you really want me to help you, you're going to have to give me more information than that. There are about 5 organizations that share this building with us.

But then I was reading through our Procedures manual and it said that the Arts Council of Fairfax is the organization that is "renting" us the space for the Gallery. Specifically this one woman... Ann.... something. I forget her last name. And there was a whole page that described how to handle her purchases and how it's so different and special compared to normal transactions because she's been so good to us.
So that made me calm down a bit, since all these people that were coming in for the "meeting" were coming to meet with the Arts Council. I figured it was kind of a favor to them to help their people since they were doing a favor for us and giving us this space. But come on... couldn't you post a sign or something!?!??! At least tell these people beforehand: "The meeting is in X building in X room and here's how to get to that room from X door."

That's just me being a bitch, though, I guess. That's fine. Buy my stuff while I'm being a bitch! Hee hee!

So anyway, the evening was quiet. I did make one sale. A woman bought one of Liz's stuffed bunnies as well as one of my mother's mosaic lazy susans. And you're damn straight I talked her up. "This is one of my mother's pieces!" The woman gushed over how beautiful, yet functional it was and naturally I agreed. She asked how often she made them and told her "All the time! In fact, I just talked to her on the phone and she's making more right now!" Which was true. The lady said she'd go check on her daughters color scheme in her kitchen and probably come back to buy another for her.
I hear that all the time... at shows, when I have a booth right next to my mom. People say that "I have to go check the color scheme." And I wonder, are they telling the truth or are they just being nice and trying to make my mom feel good by making her think they're coming back to buy more when they really aren't? Either way, there's gotta be some way to... I don't know... help.
Maybe mom should invest in a polaroid camera (They still make those, right?), and she could take a picture of the pieces that the people think might match the color scheme, but aren't sure. And they could take it home to check. And for those people who are just BSing when they say that, maybe that nice gesture will make them really do what they say they'll do and it'll result in more sales.
Or, if they don't make polaroids anymore, maybe she could get the persons email address and send them a picture of the pieces they were interested in? I don't know.

Anyway, I'm glad I could make that sale for mom. And yes, I called her afterwards to tell her!
And then I called her again when the cash box didn't match up with what it should be. Don't look at me, my only sale was paid with credit card, I didn't touch the cash box! The cash is supposed to equal $55.75. But it was 15 cents more. I think what happened is that the person from the day before made a cash sale and made a mistake when counting out change... they left out one nickel and one dime for the customers change or something. Because when I came in, the morning person had only written "$55. " for the cash box total. I think she noticed the discrepancy and then intended to go back and count, but never did. Then, as Liz was training me, she noticed that and said, "Oh, well, that's supposed to be $55.75!" and wrote in the 75. So, my mom suggested I take a nickel and dime and put it in the daily sales envelope with a note. Brian thinks I should've just pocketed the 15 cents and called it a day! Heh. No.
Well, at least it was OVER and not under.
So, it wasn't so bad. I did get one stretch bracelet made while I was there. I tried some byzantine with the square wire rings I got... didn't work quite like it does with regular rings. Gonna have to play with it.
Anyway, enough rambling. Go buy something from my etsy store! ;)