Tuesday, November 24, 2009


So, I've come to crossroads with my business. Actually, it's more of a self-imposed fork... or even a branch.
It could be because I don't have time to list items and promote as much as I should, but I'm not seeing as much attention/sales in my Etsy shop as I would like to. So I've been trying to think of ways to bring more customers in.

Alright, I should explain the REAL reason. Got time?

I am at a point in my "real" job/career where I think I'm burnt out. I need a change. Long story short, I thought about buying a bakery franchise and having fun with that. And I think I would. But my boyfriend pointed out that I would have to be there EVERY DAY, even on weekends, and would I enjoy it enough to do that? So, without intending to, he basically talked me out of it.
Instead, I would like to go back to my original dream of quitting my job and just focusing on my own business. The problem is, selling jewelry doesn't get you many return customers. Don't get me wrong, I DO have repeat customers and I love them dearly and appreciate their business. But I just don't get as many as, say, a candle shop, or a seller of baked goods. My product is not "consumable". People don't buy come back for more because the first one is used up.
So I've been thinking of things that I am good at (or would be good at) making. Things I enjoy myself. Consumable things.
I am still trying to think of something jewelry related, but until I am hit with that stroke of genius, I'm considering some non-jewelry related items.
Of course, then the question becomes: Do I create a new Etsy shop for the new items or just try to sell them along with my jewelry? Because I am not looking to replace my jewelry (though, if the new stuff sells well enough, maybe I will!) and the point of it is to get customers in the shop more frequently, so perhaps I will just add the new stuff to the jewelry and if it really takes off, I can set up another store.

I'm probably going to keep the details and specifics to myself for the time being. I don't want to make it public and then end up not doing it. I'd feel like a royal ass. I guess I'm just thinking out loud here, and wondering if anyone has come across a similar situation. I'm sure there has.

Then there's another part of me that thinks I just need to list more jewelry. Add more things that I've got waiting in the wings. I just wish I had the time for that.
Of course, you could say, "Well, if you don't have time for that, then how on earth are you going to have time for this new, special, secret stuff?"
Well, so far, this new, special, secret stuff is something that can be made easily. Photographs are not key, so I don't have to wait for a day off with good lighting. So that's another positive of the new, special, secret stuff: it doesn't require as much time as my jewelry does.

Anyway, I do have plans to purchase a small quantity of supplies and materials for the creation of the new, special, secret stuff, to give it a try. So eventually there will/might/should be a blog post about the experimentation. Stay tuned!

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